WordPress is one of the easiest tools available for making a website. The simplicity of this tool has empowered even the layman with the knowledge of setting an online platform for businesses. Moreover, it is quite crucial for the business’s success in the recent times to have a website prepared. A basic, low cost website but offering full bouquet of functionalities can help businesses create an awesome experience for the self as well as the end consumers. Some important benefits that one can derive from making a WordPress website development are:
- It helps reach more and more people who cannot reach you offline
- With DIY support, you can bring down the WordPress website cost that goes into hiring of developers and coders needed for putting together the website
- You stay ahead of the competitors by creating more value for the customers which your rivals may not be able to achieve due to lack of knowledge of making and running a website.
- Businesses are able to offer an element of convenience to the modern buyers who find it a task to go out and shop, by adding e-commerce features in the website.
Basic steps involved in creating WordPress website
With the tools and services available around, one can createWordPress website at budget in even less than an hour. The basic steps involved are:
- Think about and finalize a domain name.
- Choose a hosting service
- Get WordPress installed via the host
- With the help of onboarding tools provided, browse through the themes available and pick the one needed the most
- Have a pool of some essential plug-ins curated to keep the scope for expansion and growing of the website bright
- Start creating pages or blogs, as per the business type.
These steps can help have any website on the platform of preference, but in this blog, WordPress is chosen because it is absolutely easy to build a website on this platform. Read further to know how.
Why WordPress is preferred platform for building a website
The popularity of WordPress platform can be gauged from the fact that every third website from the lot available in the present times is made using this platform. WordPress website making is in high demand because:
- It offers an open-source tool
- The DIYers find it simple and easy and worth experimenting with
- It is exceptionally versatile and allows making all types of websites
- Most importantly, it is SEO-friendly allowing your business to stay more visible than your competitors
So, with these points of convenience to offer to the website makers, the WordPress platform justifies it being in high demand.
Having selected the WordPress as platform, you further move to the domain selection or website name selection part. Your website name can be your brand name. It has to be unique and easily memorable and should appear as ‘available’ when matched with the domain name database. There are several tools for domain name selection available if you are fed up matching each and every one that comes in your mind with existing database. The tools help you pick the name that is:
- Easy to remember and use
- Short and simple
- And probably containing a niche keyword
- For example, jewels, pet care, pizza, learning, and so on
Domain wheel is one of the trusted tools that help website makers check the availability of any domain name and also offers various valid domain names suggestions to pick from.
Buy a domain or buy a hosting service that offers domain for free
You need to have support to run your website handy with you. The host is required in advance for testing and improving purposes. The WordPress website hosting service should be bought keeping following things in mind:
- The host should be of good repute – please read reviews carefully; avoid going after very cheap services
- Affordable –though not very cheap, the plan chosen should be within the pocket range
- For creating WordPress websites, choose hosts that are WordPress recommended
- Try to go for that website hosting service that offers domain name as free service
- Going for a beginner-friendly web host can also be a good decision
So, once you have selected the host and the relevant plan, you get your hosting set-up configured by the service provider. It is done by sending the activation request to hosting service by mentioning the domain name to it. Once domain is registered with the host, the next step is to ask for installation of WordPress platform. You get an installation wizard, using which the WordPress installation is accomplished. Now you have a domain name, username, and password to log on to WordPress UI. So, this UI is quite self-explanatory and provide you all help you need to proceed with creating WordPress website.
Starting the WordPress website making process
Your WordPress UI is no less than your guiding tool. Here is a diagram that can help you understand how seamless it is to make a WordPress website:
Going number wise, explained here are various parts of a WordPress dashboard:
(1): It is the welcome page part that tells you various common things you can do any day or any time you login to WordPress
(2): This part is telling about the status of your WordPress site. It gives you an idea of what all has been done, what is scheduled, comment moderation required, drafts you can work upon and new events and news related to WordPress
(3): Posts portion takes you to the part where you can create a post
(4): Using Media, you can enrich your post with relevant pictures and videos
(5): Pages section is where you can create sub-pages for your page, if required
(6): At comments section, you can do the moderation of comments, it is very important for building rapport with the readers and also to manage brand reputation
(7): By making use of appearance section, you can choose and arrange various elements of the current design
(8): Plugins: You can get additional functional support by using plugins from here
(9): Users section is used for giving rights of editing and posting to other users you might rope in to write or work on your site
(10): Last is a setting where all main settings are visible or can be edited according to requirements.
Detailed overview of what to expect in Settings
Settings portion of the WordPress UI is where you get to do activities related to increasing the visibility of the website or make the process of using the website more user-friendly. Some of the important settings you must know about are:
Create a permalink: Permalink is the address of the page that your end users need typing on the address bar of the browser to reach it. Thus, it should be telling clearly about the page with the help of word(s) that best describe it. One example of permalink is: sitename/about. This clearly tells the page is the About page of your WordPress website.
Work on visibility of the website by allowing search engine to find and index the page. This is done by going to Settings section > Visibility> Uncheck box that reads ‘Discourage search engines from indexing this site’.
By going to General Section of Settings, you can set the name of the website and tagline by modifying the relevant field.
Another thing you can do at Settings is – enabling or disabling the comments. Disabling comments can keep the spams and trolls away, while enabling them can help find user response. So, it is a kind of tough decision to make.
Set time zone: This is required to be available to the users of target countries which may have time zones different from the ones where you or your busines is located. Setting the time zone according to target user country can be a wise move.
Developing visible personality of your WordPress website
So, once you have done all the above-mentioned actions at the backend, it is time to learn how to design WordPress website. Your customers will be seeing the theme on which your website appearance will be based. So, you need selecting from themes that align well with your website voice and also does not add much to the WordPress website cost. Means, you can select the themes which are free and are the closest to your idea of representing your brand.
Installing the theme
Once you have selectedthe theme, next step is to install it. This can be done in following steps:
- Go to Appearances
- Visit Themes
- Click ‘Add New’
- Mention the name of the theme, for example, Hestia
- Click Install
- To complete the process, click ‘Activate’.
Customize the theme
Customizing the theme is required to enhance the look and feel of your WordPress website. in the customization process, you can do things like:
- Changing the background color
- Modifying or changing the title
- Add an introductory line or tag line below the title
- Include CTA buttons leading to products or to some other page
Important sections that you can add in Front Page
A WordPress website offers the cleanest and the simplest interface to the customers, visitors, or followers. There are certain important pages you must consider adding in your WordPress website. These sections or sub-pages are:
About: This section is about what led you to make this website. You can share the journey, your vision and make it as interesting as possible with your story-telling capabilities.
Team: You can introduce your team or important faces behind your business initiative.
Buy/Shop: It is a common CTA to include in the most visible part of the website. When you are learning how to create ecommerce website in WordPress, you get to learn a lot about catalog creation, product image upload, etc. and other related actions to make the ecommerce through the WordPress website, alive and kicking.
Contact us: You can have an online form created and uploaded here. Also, you can furnish email address or phone no to help customers reach you. Some advanced solutions include adding ‘Callback’ button so that you can reach to the customers on their phone number on request.
Testimonials: This is where the visitors/reader/buyers can post their feedback or experience they had while using the site or the products/services sold or promoted through the website.
This is where the basic steps involved in creating WordPress website are completed. WordPress is ideal platform because it offers various plug-ins that help achieve SEO’s purpose too and brings more visibility to the website. So, let’s take a look at plug-ins you can install for SEO.
Installing SEO plugins
Optimization of content according to search engine algorithm is quite important for making the site visible and reachable by the organic visitors. Your website’s visitors should not be only those who you share the information with or invite to visit. The site should be visible to the organic internet users too. This is possible to do with the help of plug-ins such as:
Optimole: This plug-in offers readymade support for optimizing the images
Yoast SEO: It allows making some SEO-focused changes and helps enhance search engine-friendliness of the website.
Google Analytics for WordPress: Google offers analytics support to let website owner know about the popularity of the website people wise, place wise, and so on.
Wordfence Security: This plug-in is useful in meeting the security requirements of the website.
And finally, add widgets to make the site easily navigable. Widgets are available in ‘Appearances section’. You need to just drag and drop the widgets to make them appear on the website.
Starting a blog becomes most easy on WordPress. You can write blogs and post them, update product catalog, and do lot more on a regular basis to engage the visitors.
So, these are some of the basic steps that you will find in most of the guides teaching how to create a WordPress website for beginners.